Ben & Jerry’s X LUSH
Sight and smell have a strong neurological connection. This Ben & Jerry’s X LUSH collaboration aims to capitalize on this phenomenon through a decadent new product release: B&J scented bar soap & bath bombs.
Ben & Jerry’s as well as LUSH have both been known to engage in some eye-catching, nose-grabbing product releases and collaborations, and this mashup feels right at home with both brands.
Art direction & design: John Alvarez